What Does the Cohort Effect Describe

question 201

Multiple Choice

What does the cohort effect describe?

• A) why members of the same psychographic group decide to vote the same way
• B) how Generation X uses its financial power to influence product trends
• C) the predictability of demographic characteristics in analyzing purchase habits, as well as product-usage rates, and brand preference
• D) the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years

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Definitions:

Target Population

The entire group of individuals or objects to which researchers intend to generalize the results of a study.

Target Population

The total group of individuals or entities to which researchers intend to generalize the results of a study or survey.

Sampled Population

The subset of a larger population from which data is actually obtained for the purpose of statistical analysis.

Inferences

The process of drawing conclusions about a population's parameters based on a sample's statistics.