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VALS™ Defines Eight Personality Types That Impact Purchasing Decisions

question 193

Multiple Choice

VALS™ defines eight personality types that impact purchasing decisions. Which of the following set of traits is NOT part of the VALS matrix?


Definitions:

Low-Cost

Referring to products, services, or strategies designed to be affordable or cheaper than the majority of comparable options.

Rivals

Competitors who are in direct competition with one another, often within the same industry or market.

Sequential Interdependence

Describes a workflow situation where the output of one task is the input for the next, indicating a direct order of operations among tasks.

Predetermined Order

Implies a specific sequence or arrangement of actions, events, or tasks that has been established in advance.

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