When Can Product-Usage Segmentation Be an Important Tool for Marketers

question 118

Multiple Choice

When can product-usage segmentation be an important tool for marketers?

• A) as they attempt to eliminate competition
• B) as they attempt to identify heavy users
• C) as they attempt to reduce costs from 80 percent to 20 percent
• D) as they attempt to increase profitability

---

Definitions:

Signaling Molecule

Chemicals that are part of the body's communication system, transmitting information from one cell to another to coordinate bodily functions.

Tissue Transplant Rejection

The immune system's response against a transplanted organ or tissue, leading to its failure and potential loss.

Carrier Proteins

Proteins that transport specific substances across cell membranes through a change in their own structure, vital for the movement of various molecules across cellular barriers.

Receptor Proteins

Proteins on the cell surface or within cells that bind to specific molecules, triggering a response in the cell.