While Researching the Idea of Opening His Own Health Club

question 155

Multiple Choice

While researching the idea of opening his own health club, Tomas learned that 90 percent of health club members are between the ages of 18 and 49.They prefer to exercise with people of their own gender, are more likely to buy foreign-brand cars, and are urban dwellers.How can Tomas use this assembled information?

• A) in observational analysis
• B) in identifying dimensions for segmenting markets
• C) in forecasting total market potential
• D) in developing a market segment profile

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Definitions:

Bell-Shaped Distribution

A graphical representation of data that displays a normal distribution, which appears as a symmetrical bell-shaped curve.

Random Samples

A selection method used in research to gather participants from a larger population in a way that each individual has an equal chance of being chosen.

Population Averages

Statistical measures that summarize the central tendency of a collection of data, representing the average characteristics of a population.

Standard Deviation

A statistical measure that quantifies the variation or dispersion of a set of numerical data.