What Strategy Is a Company Using When They Choose to Focus

question 145

Multiple Choice

What strategy is a company using when they choose to focus its efforts on satisfying only one market segment for profit?

• A) niche marketing
• B) elimination marketing
• C) undifferentiated marketing
• D) designer marketing

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Definitions:

Systematic Recording

The organized and consistent documentation of data or observations according to a defined procedure or method.

Traveler's Checks

A form of preprinted, fixed-amount cheques used by travelers to safely carry money; they can be exchanged for local currency.

One-Write System

A type of accounting system that allows for data to be entered into ledgers and journals at the same time through the use of carbon paper or a similar method.

Accounting Forms

Documents used for recording financial transactions and maintaining accounting records.