What Are Marketers Who Apply a Positioning Strategy Wanting to Do

question 86

Multiple Choice

What are marketers who apply a positioning strategy wanting to do?

• A) make their product look as much like the market leader as possible
• B) emphasize a product's unique advantages
• C) make sure they clearly outline the product's possible applications
• D) talk to specific, known users of the product

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Definitions:

Disposable Income

The amount of income left for spending or saving after taxes and other deductions have been subtracted.

Saving

The act of setting aside a portion of one’s income for future use, instead of spending it immediately.

Disposable Income

After subtracting income taxes, disposable income is the money remaining for individuals or households to spend or save.

MPC

The marginal propensity to consume, indicating the proportion of an additional unit of income that is spent on consumption.