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The Management-Driven Method of Identifying Market Segments Asks Customers Which

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The management-driven method of identifying market segments asks customers which attributes of a product are important to them and clusters responses to identify potential segments.


Definitions:

Electron Transport Chain

A series of protein complexes located in the inner mitochondrial membrane that creates a proton gradient to generate ATP, the energy currency of the cell.

FADH

A reduced form of flavin adenine dinucleotide, a redox (reduction-oxidation) coenzyme involved in several important metabolic reactions.

ATP

ATP, or adenosine triphosphate, acts as the primary energy conveyor within cellular metabolic activities.

Hydrogen Ions

Positively charged ions (H+) that are a measure of acidity in a solution, with greater concentrations indicating lower pH.

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