Examlex
Explain Engle's three laws. Why are they of interest to marketers?
Diffusion of Innovation
The method in which a new idea is spread via specific pathways over a period among members of a societal system.
Early Majority
The early majority consists of individuals in a market who adopt new products or innovations after a careful review, following the innovators and the early adopters, representing a significant portion of the adoption curve.
Diffusion of Innovation
The process by which an innovation is communicated through certain channels over time among the members of a social system.
Innovators
Individuals or organizations that first adopt new technologies or ideas, often leading the way for others to follow.
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