The Broad View of Product Recognizes That Consumers Buy Satisfaction

question 55

True/False

The broad view of product recognizes that consumers buy satisfaction, not just a thing they can hold in their hands.

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Definitions:

Market Orientation

A business approach focusing on identifying and meeting the needs and desires of consumers through the product's design, pricing, promotion, and distribution.

Customer Information

Data about customers, including personal details, preferences, and purchase history, used by businesses to tailor services and marketing efforts.