How Does Young & Rubicam's Brand Asset Valuator Model Identify

question 77

Multiple Choice

How does Young & Rubicam's Brand Asset Valuator model identify the dimension of brand personality called "relevance"?

• A) as the extent of consumer awareness of a brand and the understanding of what kind of product it stands for
• B) as the real and perceived appropriateness of a brand to a big consumer segment
• C) as the way in which brand equity is assigned to the brand by evaluating institutions
• D) as a brand's ability to stand apart from competitors

---

Definitions:

Consumes

The action of using up a good or service to satisfy needs or wants.

Consumption

The process by which goods and services are used up by consumers, representing the end phase of the economic cycle.

Income

Financial gains, customarily on a constant basis, from vocational activities or investments.

Interest Rate

The percentage charged on a sum of money borrowed or earned on deposited funds over a period of time.