Why Can Product Positioning Be Important to a New Product

question 84

Multiple Choice

Why can product positioning be important to a new product development strategy?

• A) because its results are shown by strong brand recognition, but not by brand insistence
• B) because it is never used with family brands, only individual brands
• C) because it reflects consumers' perceptions of the product's advantages and disadvantages
• D) because the product is at eye level on the shelf, which allows an advantageous position

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Definitions:

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A state in which there is a physical or psychological compulsion to take a substance or engage in an activity, often leading to addiction.

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Synthetic substances similar to the male hormone testosterone, used to increase muscle mass and strength, often with harmful health effects.

Muscle Mass

The total amount of skeletal muscle in the body, important for physical strength, metabolism, and overall health.

Body Fat

The portion of an individual's body that is made up of fat cells, vital for energy storage, protection of internal organs, and regulation of hormones.