Examlex
A manufacturer's brand that was once widely distributed but is now limited to one or two retail outlets exclusively is called a captive brand.
Total Utility
The total satisfaction received from consuming a particular quantity of goods or services.
Star Wars
A popular science fiction franchise created by George Lucas, comprised of movies, books, comics, and more.
Consumer Surplus
The variance between what consumers are prepared and capable of spending for a product or service compared to the actual amount they end up paying.
Marginal Utility
The additional satisfaction or utility gained by consuming one more unit of a good or service.
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