The Last Thing to Do in Selecting a Marketing Channel

question 142

True/False

The last thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

---

Definitions:

Intended Third-party Beneficiary

A person or entity not party to a contract but whom parties to the contract intend to benefit directly through the contract’s performance.

Proving

The process of establishing the truth or validity of something through evidence or argument.

Vesting

The process by which an individual earns the right to receive full benefits from a pension plan or stock option over time.

Purpose

The reason for which something is done or created or for which something exists.