What Will Often Result from Successful Implementation of Integrated Marketing

question 19

Multiple Choice

What will often result from successful implementation of Integrated Marketing Communications?

• A) media saturation
• B) higher audience reach
• C) identifying several unexpected new target market opportunities
• D) synergies and interdependence of the promotional mix elements

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Definitions:

Imposition

The act of establishing something by authority, such as a tax, duty, or penalty.

Gifts

Items or funds given voluntarily without compensation by one party to another, often as a gesture of goodwill or to mark a special occasion.

Conditions

Terms or stipulations specified in a contract or agreement that must be fulfilled before certain obligations or rights become effective.

Bailee

A person or entity who is given possession but not ownership of an item for a particular purpose.