Which of the Following Is NOT a Variable of the Promotional

question 34

Multiple Choice

Which of the following is NOT a variable of the promotional mix?

• A) the nature of the product
• B) the positioning of competitive products
• C) the stage of the product life cycle
• D) the product price

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Definitions:

Price Discrimination

The strategy of selling the same product at different prices to different groups of consumers, based on their willingness to pay.

Privatization

The process of transferring ownership of a business, enterprise, agency, or public service from the government to private individuals or organizations.

Monopolization

The process or state where a single company or entity gains exclusive control over a particular market or industry.

Natural Monopolies

A market dominated by a single seller because of high entry barriers or because the service or product is most efficiently supplied by a single provider.