Define Primary Demand and Selective Demand

question 101

Essay

Define primary demand and selective demand.Give an example of how two companies might attempt to increase each type of demand.

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Definitions:

Variable Costs

Financial outlays that adjust based on the volume of production or sales, for instance, materials and workforce expenses.

Fixed Costs

Costs that do not change with the level of output or production volume, such as rent, salaries, and insurance premiums.

Margin of Safety

The difference between actual sales and the break-even point, indicating how much sales can drop before the company incurs a loss.

Break-Even Point

The level of sales at which total revenues equal total costs, and the business makes no profit but also no loss.