Define Advertising and Discuss How Marketers Use Advertising in Their

question 38

Essay

Define advertising and discuss how marketers use advertising in their promotional mix.Specify how B2B and B2C use advertising.

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Definitions:

Medicalization

The process by which human conditions and behaviors are treated as medical issues, often leading to being addressed with medical interventions.

Normalization

The process of making something normal or standard, typically referring to the process of making specific values, behaviors, or societal conditions accepted as norms.

Two-Tiered

A system or structure that has two distinct levels or layers, often used to describe hierarchies in society, economy, or services.

Health Care

A system or organization that provides medical services to improve and maintain the health of a population.