What Does Teamwork in Applying a Successful Integrated Marketing Communications

question 39

Multiple Choice

What does teamwork in applying a successful integrated marketing communications program involve?

• A) clear definition of the responsibilities of each department in creating the promotional mix
• B) in-house resources and outside vendors
• C) reorienting employees to put the customer first
• D) mutual admiration for the successes of each department in implementing the promotional mix

---

Definitions:

Performance-Reward Agreements

Contracts or understandings that link the achievement of specific performance levels to designated rewards or benefits.

Resource Allocations

The management and distribution of available resources, such as time, money, and personnel, within an organization or project to ensure efficiency and effectiveness.

Entrepreneurial Culture

A corporate culture that values innovation, taking risks, and seizing new business opportunities, encouraging employees to think and act like entrepreneurs.

Protocol

A set of formal rules or procedures for conducting activities or processes in a specified field or organization.