Examlex
Which of the following groups of activities is NOT considered to be a form of sales promotion?
Likert Scales
A psychometric scale commonly used in questionnaires to measure attitudes, typically consisting of a series of statements that respondents may agree or disagree with.
Strongly Agree
An expression used to indicate complete alignment or concurrence with a statement or viewpoint.
Continuum
A continuous sequence in which adjacent elements are not perceptibly different, but the extremes are quite distinct.
Surveys
A research method involving the collection of data from a predefined group of respondents to gather information and insights about various topics.
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