What Is an Outcome of the Interactive Characteristic of Direct

question 172

Multiple Choice

What is an outcome of the interactive characteristic of direct marketing?

• A) the development of databases with wide market segments
• B) the tailoring of individual responses by marketers to meet consumers' needs
• C) the easy assessment of a consumer's feelings towards a call to action to purchase the product
• D) the building of relationships with existing customers but not new consumers

---

Definitions:

Note Proceeds

The amount of money received by a borrower from the lender when a note is issued; essentially the principal amount of the loan.

Debt Restructuring

A financial process where the terms of existing debts, such as the interest rate or payment schedule, are altered to provide relief to the borrower.

Common Stock

A type of security that represents ownership in a corporation, entitling holders to vote on corporate matters and receive dividends.

Extraordinary Gain

Income from events that are both unusual in nature and infrequent in occurrence, excluded from regular business operations when assessing profitability.