Which of the Following Is a Characteristic of Telemarketing

question 137

Multiple Choice

Which of the following is a characteristic of telemarketing?

• A) It provides marketers with a high rate of return.
• B) It remains the least frequently used form of direct marketing.
• C) It is useful only for business-to-business marketing.
• D) It provides delayed feedback.

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Definitions:

Gen Ys

A demographic cohort also known as Millennials, typically born between the early 1980s and the mid-1990s to early 2000s.

Xers

A generational term referring to Generation X, the group of people born approximately between the early 1960s and the early 1980s.

Masculine Society

A society that values traditionally male traits such as assertiveness, competition, and material success.

Geert Hofstede

A Dutch social psychologist known for his research on cultural dimensions across nations, influencing understanding of cultural differences in the workplace and beyond.