Nestlé Enters the Market with a New Line of Ice

question 140

Multiple Choice

Nestlé enters the market with a new line of ice cream.Wholesalers and retailers are only marginally impressed as they already have access to more than 200 flavours from 15 different brands.What strategy would Nestlé be wise to create in order to generate momentum for the ice cream?

• A) a pulling promotional strategy
• B) a pushing promotional strategy
• C) a supply/demand promotional strategy
• D) an advertising promotional strategy

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