The Advantage of Using Sales Promotions in the Promotional Mix

question 302

True/False

The advantage of using sales promotions in the promotional mix is that they are long-term incentives that allow repeated viewing of the marketing message by the consumer.

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Definitions:

Gatekeeping

The process of controlling or limiting access to something, such as information channels or resources, often performed by individuals or institutions in power positions.

Framing

The process of shaping the presentation and interpretation of information or issues in communication, influencing how audiences perceive them.

Pay For Play

A controversial practice where companies pay for media coverage or placement, often blurring the lines between advertising and editorial content.

Global Media Relations

The practice of managing and cultivating a relationship with the media across different countries to promote an organization's message or image on an international scale.