Direct Marketing Is Used by Both Consumer and Business-To-Business Marketers

question 136

True/False

Direct marketing is used by both consumer and business-to-business marketers to generate orders and sales leads that may result in future orders.

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Definitions:

Cost Price

The total cost incurred to produce or purchase an item before any markup or selling expenses are added.

Operating Expense

Expenditures that a business incurs through its normal business operations.

Operating Profit

Earnings before interest and taxes (EBIT), representing the profit a business makes from its operations.

Selling Price

The amount for which a product or service is sold to the customer.