Match Each Item to the Statement or Sentence Listed Below

question 64

Essay

Match each item to the statement or sentence listed below.
a.promotion
b.AIDA concept
c.personal selling
d.promotional mix
e.advertising
f.sales promotion
g.decoding
h.guerrilla marketing
i.sponsorship
j.ambush marketing
k.pulling strategy
l.pushing strategy
m.marginal analysis
n.selective demand
o.conversion rate
p.cost per impression
q.publicity
r.nonmarketing public relations
-A(n) _____ consists of intensive selling efforts directed at members of the marketing channel.
2.A(n) _____ consists of efforts designed to stimulate final user demand, which then exerts pressure on the distribution channel.
3.is informational, persuasive, and influential in the consumer purchase process.
4.The steps through which an individual reaches a purchase decision are called the _____.
5.A firm trying to link itself with a major international event, even though it isn't an event sponsor, is _____.
6.is a relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity.
7.is the interpersonal influence process involving a seller's presentation conducted on a person-to-person basis with the buyer.
8.Personal and nonpersonal selling are the two components of _____.
9.consists of innovative and low-cost marketing techniques designed to get consumers' attention in unusual ways.
10.is defined as the cost of an ad based on every 1,000 viewers.
11.is any paid, nonpersonal communication through various media.
12.Displays, trade shows, coupons, and samples are all examples of _____.
13.Allocating promotional funds until each additional dollar increment of expense is matched with an additional dollar of incremental revenue is called _____.
14.The desire for a particular brand is called _____.
15.is the percentage of website visitors who actually make a purchase.
16.is the receiver's interpretation of a message.
17.refers to a company's messages about general management issues.
18.Nonpersonal stimulation of demand for a company's product by unpaid placement of significant news regarding the product in some media is known as _____.

Identify factors that influence memory reliability, including the role of suggestion in eyewitness testimony and recovered memories.

Differentiate between various theories related to information processing and sensory filtering.

Describe the processes involved in memory storage, including chunking and the use of mnemonics.

Understand the role of the amygdala in memory and the neural basis of memory.

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Definitions:

Idiographic Goals

Highly personalized or unique goals that are specific to an individual, reflecting personal aspirations, values, and interests.

McClelland's Primary Goals

Refers to David McClelland's theory identifying three primary motivations in people: the need for achievement, the need for affiliation, and the need for power.

Achievement

The successful accomplishment or attainment of goals, often through effort, skill, or courage.

Mastery

The process of acquiring complete knowledge or skill in a subject or activity, achieving a level of expertise that allows one to perform tasks with confidence and efficiency.