Which of the Following Steps Is NOT a Part of the Tactical

question 49

Multiple Choice

Which of the following steps is NOT a part of the tactical execution of an advertising campaign?

• A) establishing the advertising budget
• B) writing and producing commercials and ads
• C) using post-tests to determine the effectiveness
• D) pretesting advertising alternatives

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Definitions:

Quantity

The amount or number of a material or immaterial thing not requiring a unit of measurement to be specified or identified.

Supply

The total amount of a specific good or service available for purchase at any given time.

Demand

The desire of purchasers to buy a certain good or service, combined with their ability and willingness to pay for it.

Price

The monetary value assigned to a product or service for purchase.