What Does a Series of Related but Different Ads That

question 118

Multiple Choice

What does a series of related but different ads that use a single theme and appear in different media within a specified time period signify?

• A) an advertising campaign
• B) a fantasy script
• C) a special promotion
• D) an advertising message

Recognize the significance of channel richness in communication.

Understand and apply ethical principles in communication.

Comprehend the importance of feedback in the communication process.

Differentiate between formal and informal communication in organizations.