Coke and Pepsi Feature Nearly Three Dozen Movie Stars, Athletes

question 295

Multiple Choice

Coke and Pepsi feature nearly three dozen movie stars, athletes, musicians, and television personalities as spokespeople in their effort to increase cola sales. What is this called?

• A) comparative advertising
• B) advocacy statements
• C) celebrity testimonials
• D) cooperative advertising

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Definitions:

Belief in a Just World

The cognitive bias that assumes people get what they deserve, leading to a rationale for misfortune and suffering.

Empathy-Altruism Model

The idea that the reason people help others depends on how much they empathize with them. When empathy is low, people help others when benefits outweigh costs; when empathy is high, people help others even at costs to themselves.

Empathy Gap

The difficulty in understanding or predicting the preferences, behaviors, or feelings of those who are in a different emotional or physical state.

Perspective Taking

The cognitive process of considering another person's viewpoint or understanding the world from their perspective.