In Media Scheduling, "Frequency" Refers to the Number of Times

question 279

True/False

In media scheduling, "frequency" refers to the number of times an individual person is exposed to an advertisement during a certain time period.

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Definitions:

Aggregate Demand Curve

represents the total demand for all goods and services in an economy at different price levels, typically downward sloping.

Prices

The amount of money required to purchase goods or services, representing the value placed on those items.

Wages

Payments made to employees for their labor, typically calculated on an hourly, daily, or piece rate basis, as compensation for work performed.

Recognition Lag

The time delay between when an economic problem or trend occurs and when it is recognized by policymakers or economists.