Which of the Following Is the MOST Correct Structure for a Prospecting

question 63

Multiple Choice

Which of the following is the MOST correct structure for a prospecting letter?

• A)Catch the reader's interest; build a bridge from the attention-getter to your qualifications; develop your strong points; ask for an interview.
• B)Catch the reader's interest; develop your strong points; build a bridge from your strong points to your qualifications; ask for an interview.
• C)Ask for an interview; catch the reader's interest; develop your strong points; build a bridge from your strong points to your qualifications.
• D)Develop your strong points; catch the reader's interest; build a bridge from your attention-getter to your qualifications; ask for an interview.

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Definitions:

Life Insurance

A policy that pays a specified sum to beneficiaries upon the insured person's death.

Continued Life

A term often used in estate planning or business continuity planning that refers to an entity or agreement remaining in effect despite changes in membership or ownership.

Types of Losses

Various categories of detriment or disadvantage experienced, such as financial, operational, or reputational loss.

Nature of Activity

A descriptor of the fundamental actions, purpose, or operations of an individual, organization, or process.