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Sales Promotion Expenditures
The financial investment allocated towards marketing strategies and campaigns designed to increase immediate consumer demand and stimulate sales of a product or service.
Consumer-Oriented Sales Promotions
Marketing strategies aimed at inducing consumers directly to purchase products through methods such as coupons, discounts, and contests.
Coupons
Vouchers or codes that offer a discount or deal, used as a promotional strategy to encourage consumers to try a product or service.
Premiums
Goods offered for free or at a low cost as an incentive to purchase a product or service.
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