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What Does the "D" in the AIDA Persuasive Plan Stand

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What does the "D" in the AIDA persuasive plan stand for?


Definitions:

Entrepreneurial Process

The series of steps and development stages that entrepreneurs follow to conceive, launch, and grow a new business.

Start-Up Process

The sequence of steps that an entrepreneur takes to establish a new business, including idea generation, market research, business model development, and securing funding.

Entrepreneurship

The process of identifying opportunities for which marketable needs exist and assuming the risk of creating an organization to satisfy them.

Customer Base

Refers to the group of customers who repeatedly purchase the goods or services of a business.

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