In a Sales Letter, When Should You Mention the Price

question 31

Multiple Choice

In a sales letter, when should you mention the price of a luxury good?

• A)Early in the letter
• B)In the middle of the letter, as soon as benefits are first mentioned
• C)In the last fourth of the letter, after the copy makes the reader really want the product
• D)Only on the reply card, since by then the reader will have definitely decided to make a purchase, and the price will no longer be an issue

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Definitions:

Angel Investors

Wealthy individuals who provide capital to startups in exchange for ownership equity or convertible debt.

Crowdfunding Backers

Individuals or entities that financially support a project or venture presented on a crowdfunding platform, often in exchange for rewards or equity.

Crowdfunding

The approach of obtaining financing for a venture or project by soliciting small donations from a broad audience, predominantly over the internet.

Millions Of Dollars

A term indicating a very large sum of money, typically used to discuss budgets, revenues, or investments in various contexts.