Emily Spends Much of Her Time Assisting Customers with the Products

question 107

Multiple Choice

Emily spends much of her time assisting customers with the products her firm sells. While she doesn't sell the products directly, her efforts are considered vital to the company's sales effort. What is Emily engaging in?

• A) missionary selling
• B) creative selling
• C) team selling
• D) publicity

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Definitions:

SCM

Stands for Supply Chain Management, which involves the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage.

Upstream Suppliers

Companies or individuals who provide raw materials, components, or services to other organizations for the production of goods or services.

Essential Supplies

Basic materials or items necessary for the functioning of a system, organization, or process.

Analytical CRM

Customer Relationship Management focused on analyzing customer data and behaviors to improve business relationships and anticipate customer needs.