Examlex
When should you include reader benefits in routine messages? Also, since these messages aren't negative messages, why do they need to focus on reader benefits at all? Discuss specific examples to illustrate your ideas.
Operant Conditioning
An approach to teaching where alterations in behavior magnitude are realized through positive or negative feedback.
Skinner Box
An experimental apparatus used by B.F. Skinner in the study of animal behavior, allowing systematic study of behavioral conditioning.
Reinforcer
A stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.
Cumulative Recorder
A device used in behavioral psychology to visually represent the rate of responses over time in a graph form.
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