Why Can Colour Be Important in International Business

question 64

Multiple Choice

Why can colour be important in international business?

• A)People in other cultures tend to be more fashion-conscious than those in Canada.
• B)Business executives in other countries may prefer working with quite conservative or quite extroverted people, depending on culture, and colour is a good sign of these personality traits.
• C)People usually take pride in the colours on their national flags.
• D)Individual colours carry meaning in a culture.

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Definitions:

Afterimages

Visual illusions that occur after looking at an image for a prolonged period and then seeing a residual image when looking away.

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time, leading to a decrease in responsiveness.

Subliminal Stimulation

The process of influencing an individual's mind and behavior by presenting stimuli below the threshold of conscious awareness.

Absolute Threshold

The lowest level of stimulus strength needed to notice a specific stimulus half of the time.