Explain What Reputation Management Is and Why It Has Become

question 69

Essay

Explain what reputation management is and why it has become a concern for organizations.

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Definitions:

Marginal Revenue

The extra income a company gains by selling an additional unit of a product or service.

Average Revenue

The revenue a company receives per unit of sales, calculated by dividing total revenue by the number of units sold.

Differentiate Product

The strategy businesses use to make their products or services stand out from competitors, often through unique features or branding.

Larger Profits

An increase in the surplus remaining after total costs are deducted from total revenue, indicating greater financial success for a business.