In Comparing the Top Four Brands in a Market Segment

question 73

Multiple Choice

In comparing the top four brands in a market segment, what did the Profit Impact of Market Strategies Project (PIMS) research data reveal was the average, after-tax return on investment percentage that the leading brand generates?

• A) less than 10 percent
• B) 15 to 25 percent
• C) 30 to 50 percent
• D) more than 65 percent

Understand the process and components of effective marketing planning in the context of these strategies.

Distinguish between strategies aimed at broad markets versus those targeting specific niches.

Understand the principles and application of a Blue Ocean Strategy.

Comprehend the key generic business strategies and their implications.

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Definitions:

Corporate Creation

The process of legally forming a corporation, which involves filing the appropriate documents with governmental authorities and meeting certain legal requirements.

Promoters

Individuals or entities that initiate the establishment of a company, often by arranging for its incorporation, financing, and registration.

Necessary Capital

The minimum amount of financial resources required for a business to start, maintain its operations, or expand.

Corporation by Estoppel

Corporation by estoppel is a legal doctrine preventing an individual from denying a group's status as a corporation if they have treated it as such in their dealings.