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Two firms producing identical products may merge due to the existence of:
Traditionalists
Individuals or groups who adhere to long-established practices, values, or trends, often resistant to change.
Individualists
Persons who prioritize personal independence and self-reliance, often valuing their own goals and motivations over those defined by groups or society.
Creativity
Innovation; the ability to use imagination and insight to produce new ideas, products, and processes; an important ability that can be enhanced by keeping an open mind, having a questioning attitude, and using a new-ideas system.
Direction
The point, objective, or targeted goal; the establishment of purpose as an essential leadership function.
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