If a Product Is Perceived by Consumers as Homogeneous, Which

question 67

Multiple Choice

If a product is perceived by consumers as homogeneous, which of the following strategies will work to induce brand loyalty?

• A)Intensive advertising campaign.
• B)Price wars with competitors.
• C)Frequent buyer rebate programs.
• D)None of the statements associated with this question are correct.

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Definitions:

Artificial Intelligence

The simulation of human intelligence processes by machines, particularly computer systems, encompassing learning, reasoning, and self-correction.

Augmented Reality

An interactive experience of a real-world environment where objects in the real world are enhanced by computer-generated perceptual information.

Smart Speaker

A type of wireless speaker integrated with virtual assistant technology that offers interactive actions and hands-free activation through voice commands.

Ultimate Consumer

The end-user of a product or service who purchases or experiences it for personal use, not for resale or further production.