What Marketing Effort Is Sponsored by an Organization That Solicits

question 163

Multiple Choice

What marketing effort is sponsored by an organization that solicits responses from individuals who share common interests and activities?

• A) frequency marketing
• B) affinity marketing
• C) internal marketing
• D) database marketing

---

Definitions:

Change

The transformation or modification of an organization and/or its stakeholders.

Diagnostic Activities

Tasks or processes undertaken to identify problems, analyze causes, and determine solutions in various contexts.

Informal Elements

Components within an organization that are not officially documented or structured but contribute to the culture, such as norms, behaviors, and unwritten rules.

Organizational Development

A field of research, theory, and practice dedicated to expanding the knowledge and effectiveness of people to accomplish more successful organizational change and performance.