The Manufacturer of a New Line of Snowboards Sends Out

question 125

Multiple Choice

The manufacturer of a new line of snowboards sends out a team of young, hotshot snowboarders to a popular ski resort to use the boards and talk up the brand with people they encounter on the slopes.What type of marketing is this an example of?

• A) relationship marketing
• B) internal marketing
• C) viral marketing
• D) buzz marketing

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Definitions:

Marginal Utility

The additional satisfaction or benefit received by a consumer from consuming one more unit of a good or service.

Consumer Surplus

Consumer surplus is the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually pay.

Consumer Surplus

The difference between the total amount consumers are willing and able to pay for a good or service versus the total amount they actually pay.

Marginal Utility

The increased gratification or value a shopper obtains by buying one more of a certain item or service.