Which of the Following Is NOT a Characteristic of Relationship

question 76

Multiple Choice

Which of the following is NOT a characteristic of relationship marketing?

• A) long-term orientation
• B) emphasis on retaining customers
• C) low-to-moderate customer contact
• D) high degree of customer commitment

---

Definitions:

Activity Variances

Differences between the budgeted amounts and the actual costs incurred for various activities within a company, used for management analysis and control.

Meals

The food and drink consumed as part of one's diet.

Spending Variances

The difference between the actual amount spent and the budgeted amount for a specific period, which can indicate areas where financial performance did not meet expectations.

Containers Refurbished

The process of cleaning, repairing, and possibly upgrading containers to a good condition for reuse or resale.