What Type of Marketing Is Described as Managerial Actions That

question 104

Multiple Choice

What type of marketing is described as managerial actions that enable all members of an organization to understand, accept, and fulfill their respective roles in implementing marketing strategy?

• A) organizational marketing
• B) employee marketing
• C) strategic marketing
• D) internal marketing

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Definitions:

Record

Documentation or evidence of events, activities, or achievements, maintained in written, digital, or another form.

Bureaucracy's Goals

The objectives or aims pursued by a bureaucratic organization, typically including efficiency, predictability, and rationalization in the administration of public and private affairs.

Efficiency

The ability to achieve a desired outcome with the least waste of time, effort, or resources.

Primary Group

Small social groups characterized by close, personal, and enduring relationships, such as those among family, close friends, and peers.