Cannondale Bicycles Has an Owner's Group Called "The Chain Club

question 53

Multiple Choice

Cannondale Bicycles has an owner's group called "The Chain Club." Members receive e-mails listing cycling-related tips, as well as access to a special website. What level of relationship marketing is this an example of?

• A) first
• B) second
• C) third
• D) fourth

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Definitions:

Elastic in the Long Run

Describes a situation where the quantity demanded or supplied of a good or service responds significantly to price changes over a longer period.

Telephone Service

A communication service provided through electrical transmission of voice, fax, or other information.

Medical Care

Professional services provided by doctors, nurses, dentists, and other health professionals to treat or prevent health problems and enhance well-being.

Perfectly Elastic

A situation in economics where the quantity demanded or supplied changes infinitely in response to any change in price, typically represented with a horizontal demand or supply curve.