Which of the Following Is an Example of a Typical

question 177

Multiple Choice

Which of the following is an example of a typical third-level relationship marketing program?

• A) a newspaper ad trying to stimulate sales of health foods
• B) a frequent-user or frequent-flyer program
• C) an extensive training program for retailers of a manufacturer's goods
• D) a giveaway of tickets to a trade show

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Definitions:

Actual Malice

A standard of proof in defamation law that requires the plaintiff to show that the defendant knowingly published false information or did so with reckless disregard for the truth.

Defamation

A false communication expressed through speech, writing, or any other form that injures a person’s reputation.

False Imprisonment

An act of restraining a person's freedom of movement without lawful justification.

Constrained

Restricted or limited in terms of actions, freedom, or possibilities.