Which of the Following Is One of the Major Forces

question 113

Multiple Choice

Which of the following is one of the major forces driving the movement toward relationship marketing?

• A) the realization that retaining customers is far more profitable than losing them
• B) the need to reduce expenditures on marketing
• C) increased pressure from consumer lobby groups
• D) new customer prospects are more important than existing customers

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Definitions:

Corporations

Legal entities that are separate and distinct from their owners, allowing them to own assets, incur liabilities, and enter into contracts.

Stock

Represents ownership in a corporation, giving holders a claim on part of the company’s assets and earnings.

False Statement

A declaration that is untrue, misleading, or deceptive, often made with the intent to defraud or mislead.

Capital

Economic resources used in the production of goods and services, such as machinery, equipment, and buildings.