What Type of Marketing Is the Information-Based Approach That Collects

question 36

Multiple Choice

What type of marketing is the information-based approach that collects and analyses data for specific information about markets and consumers?

• A) frequency
• B) affinity
• C) database
• D) customer service

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Definitions:

Conditional Positive Regard

Acceptance of individuals as worthy only when they behave in a certain way.

Going the Extra Mile

Exceeding what is required or expected in order to achieve something, often associated with putting in extra effort, dedication, or hard work.

Customer Complaint

A form of feedback where a customer expresses dissatisfaction with a product or service.

Cover Up

An attempt to hide a mistake, wrongdoing, or embarrassing information from being made public.