In Addition to Examining the Lifetime Value of a Customer

question 82

Essay

In addition to examining the lifetime value of a customer and the payback from a customer relationship,what other techniques can a firm use to evaluate its relationship marketing programs?

---

Definitions:

Air Pollution

The presence or introduction into the air of substances harmful to humans, animals, and the environment, which can come from both natural and human activities.

Respiratory Problems

Health issues related to the organs and structures that make gas exchange possible in higher organisms, including diseases and conditions affecting the lungs and breathing.

Life Spans

The duration of time from the birth to the death of an organism, indicating its longevity.

Chronic

Describing something, such as a disease or condition, that is persistent or long-standing over a period.