Examlex
Consider the statement 'banning the export of live parrots from Australia has resulted in the black market price for cockatoos rising and an increase in poaching'.This is an example of a normative statement.
Cost Per Thousand
A metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage or in a publication.
Impressions
The number of times an advertisement or any digital content is displayed to users.
Target Audience
A specific group of consumers identified as the intended recipients of a marketing message, based on demographic, psychographic, or behavioral characteristics.
Frequency
The average number of times a person in the target audience is exposed to a message or an advertisement.
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